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NASKILA CASINO

Naskila Casino, operated by the Alabama-Coushatta Tribe of Texas, is located in Livingston, TX, about 90-miles northeast of Houston. Dissatisfied with their previous motorcoach transportation vendor, Naskila Casino’s executive team contacted Casino Transportation Solutions (CTS) in March of 2024. In May of 2024, CTS, in partnership with Naskila Casino, launched the "BETTER" Naskila Express service.

Solutions:

  • Launching "A BETTER RIDE TO WINNING BIG!" marketing campaign, including microsite redesign, direct mail, ads, social media and more.
  • Utilizing three new fully wrapped motorcoaches with Naskila Casino Express graphics.
  • Informative microsite connected to our omni-channel reservation platform. Visit: naskilaexpress.com.
  • Call center staffed with live reservationists. Guests can easily make reservations by calling 877-757-7711.

Results:

  • New Service now provides 24 routes weekly, from 15 departure locations throughout the Greater Houston area. Arrivals scheduled during off-peak times.
  • Due to the success and profitability for Naskila Casino, CTS expanded services into three new markets within the first three months.
  • Over 35,000 passengers safely transported to Naskila Casino to date.
  • Profitability for Naskila Casino has increased by over 50% since CTS launched the “BETTER” service.

TESTIMONIAL:

NASKILA CASINO

"Since partnering with Casino Transportation Solutions (CTS) in May 2024, our Naskila Express motorcoach service has seen remarkable increases of over 50% in both ridership and profitability.

The consistent, guest-friendly service, with routes departing from targeted markets, generates incremental guest visits and revenues for Naskila Casino. CTS’ turnkey service enhances the overall guest experience and delivers a significant boost to our bottom line. As a result of this success, we recently expanded the Express service into new departure markets.

I highly recommend CTS to any casino interested in implementing new transportation service or to enhance their current service."

Doug  Searle

General Manager/COO

EXPRESS SERVICE:

Bus Design

Digital bus created for marketing use. Schematic created for bus wrap company.  Watch Video

EXPRESS SERVICE:

Direct Mail

Direct Mail Size: 6” x 9” - 2 Sided. Mailed to households by zip code.

EXPRESS SERVICE:

Tri-fold Rack Card Schedules

Rack Card Folded Size: 4” x 9” - 2 Sided. Customer take aways with routes and schedules.

EXPRESS SERVICE:

Email Marketing

3 Phases of email marketing sent to subscriber and casino list to create service momentum.

EXPRESS SERVICE:

Print Ads

Quarter Page Ad Size: 5” x 10.5” and Casino Newsletter Ad Size: 5.25” x 4”.

EXPRESS SERVICE:

PROPERTY SIGNAGE

Property Signage Sizes: 30" x 60" and 48” x 48”. On property signage advertising service.

EXPRESS SERVICE:

Casino Home PAgE

Prominent marketing of service on casino website home page. Slider and menu direct link to microsite.

EXPRESS SERVICE EXPANSION:

Direct Mail

Direct Mail Size: 6” x 9” - 2 Sided. Mailed to households by zip code.

EXPRESS SERVICE EXPANSION:

MICROSITE and Flier

Web page highlighting service expansion. Flier Size: 8.5” x 11” . Handed out to generate knowledge of expansion service.

Group Charter SERVICE:

Direct MaiL

Direct Mail Size: 5.5” x 11.5” - 2 Sided. Mailed to facilites for group outings.

Group Charter SERVICE:

flier

Flier Size 8.5” x 11” - 1 Sided. Marketing group charters, with general information about service to be emailed or handed out.

Group Charter SERVICE:

MICROSITE Web Page

General information web page about service.  Forms generate leads and gather pre-trip details needed from Group Leader. Visit: Naskila Group Charters

EXPRESS SERVICE:

responsive Microsite

Visit microsite from any device.

Example of Naskila Casino Group Charters page

EXPRESS SERVICE:

Microsite

Microsite allows for customers to learn everything about the service and navigate quickly to the booking page. Visit: NaskilaExpress.com

EXPRESS SERVICE:

Reservation booking System

Quick and easy online reservations. Customers receive an email confirmation, a reminder email confirmation and a SMS text message is sent out 24 hours prior to trip.

ATTENTION

FOR A BETTER VIEWING EXPERIENCE
PLEASE ROTATE YOUR DEVICE.